RRT: Is Britain’s Support for Ukraine Fading?

A recent study we conducted showed a decline in the British public’s interest in supporting those affected by the war in Ukraine. We felt it was important to share our perspective. At the Rapid Relief Team (RRT), we’ve been on the front lines, providing critical aid where it’s needed most.

The study showed us that over half of the British public (54%) think public interest in the war has faded, and more than a third (39%) believe donations would be better spent on issues closer to home. But on the bright side, about a third of people have still contributed to Ukrainian aid, with younger people, especially 18-24-year-olds, stepping up in a big way.

Since the war began, our ‘Operation 322’ initiative has delivered over 524,711 Food Boxes—equivalent to 12.5 million meals. These boxes provide 24 meals each, offering vital support to those displaced by the conflict. We’re committed to doubling our efforts in 2024, aiming to provide 3 million meals by year’s end.

Our partnership with the Ukrainian charity Save UA goes beyond food aid. We source produce from Ukrainian farmers and employ local workers to pack our Food Boxes. This not only feeds those in need but also supports local employment and agriculture, especially during tough times like the Black Sea blockade.

After more than two years of conflict, over 14 million people in Ukraine need assistance. We’re concerned about declining public interest and believe it’s crucial to keep awareness and support alive. As our Director, Daniel Reiner, noted, “It’s encouraging to see how many people have donated despite ‘news fatigue.’ We’re committed to making a meaningful difference.”

The ongoing war highlights the need for sustained support.